張
NO. 01
15
YEARS
張 佩宜
Dr. CHANG Pei-Yi
Lead · Injectables
"Skin is how one has lived."
CONCEPT · Speculative design/ booking · 2026
Aurora Clinic
Aesthetic clinic booking system
Turning aesthetic care from impulse buy into anticipated ritual
/ The challenge
Speculative scenario: Aurora is a newly opened aesthetic clinic with 2 practitioners and 12 treatments. Prospects DM Instagram asking "how to book" / "how much" / "does it hurt" — staff replies 50× per day. High-ticket customers care about brand polish; an ugly booking UI cuts first-impression trust in half. Goal: make online booking feel like part of the premium experience, not a form-filling chore.
/ Our approach
Design language: 'luxury spa × K-aesthetic clinic' — soft cream base, champagne gold accents, generous white space, diffuse lighting. Treatments aren't listed as a menu; each has a 'before / after the session' card. The booking flow slows down deliberately: pick treatment → pick practitioner → pick time, each step with micro-animations and soft glows, so it feels like 'I'm choosing for myself' instead of 'I'm operating a form.'
auroraclinic.com
第 一 章 · 診療哲學
NEW OPEN— ISSUE 01 / 2026 WINTER
Where quietbecomes beauty.
A quiet clinic in Taipei. Time unhurried, space generous — a composed choice for your skin.
Treatments
曉
A · U · R · O · R · A
認
CERTIFIED
Certified Practice
EST.
2024 · TAIPEI
TAIPEI · DA'AN
CHAPTER · 02
TREATMENTS
Care crafted for each skin · time · story
— never templated.
一
· INJECTABLES
注射
Precision Micro
Targeted work along jawline, cheeks, brow. Under 30 minutes.
NO. 01
二
· LASER
光療
Picosecond Lift
Full-face brightening + pigment tone. 1–2 days of light warmth.
NO. 02
三
· CARE
保養
Deep Hydration
For skin tired by masks and dry air. Instant replenishment.
NO. 03
CHAPTER · 03
院 內 空 間
Daylight and quiet. A space that settles you before the procedure begins.
400 sqm clinic, one floor below ground in Ginza. Natural light, plants, timber surfaces — hospital cleanliness meets boutique calm.
●Private rooms
●Natural light
●Rest area
●24h sanitation
●Living plants
●Tea service
景
VIEW · 01
Waiting room · morning
PHOTO · 2026 / SPACE INTERIOR
CHAPTER · 04
醫 師 團 隊
Two practitioners, each with their own path · years · craft.
林
NO. 02
12
YEARS
林 哲明
Dr. LIN Che-Ming
Lead · Laser
"Least intervention, greatest effect."
心
CHAPTER · 05
我們的話
"The finest beauty is
still you,
only lighter."
AURORA CLINIC · 2026
曉
靜 謐 調 理 肌 膚
約
CHAPTER · 06 / BOOK
On a quiet morning,
one appointment.
LINE @aurora
— LOCATION
Ginza · Da'an, Taipei
GINZA · DA'AN · TAIPEI · B1F
— HOURS
Mon–Sat · 11:00 — 20:00
Closed Sundays
— TEL
+886 2 1234 5678
/ Home — treatment philosophy + practitioners
§ 01 · Treatments
Treatments aren't a menu — they're a curated catalogue
When choosing a treatment, customers want to see 'what change this brings' — not a cold name and price. Each treatment gets a narrative card with before/after context and practitioner intro.
auroraclinic.com
TREATMENTS
Every treatment, curated for you
Each treatment below starts with a complimentary 15-minute consultation. Practitioners assess suitability before proceeding.
NO. 01 · Injectables
30 min
Precision Micro
Hyaluronic · Botulinum
Targeted refinement along jawline, cheeks, or brow. Under 30 minutes, resume your day immediately.
Practitioner
Dr Patricia Chang
Recovery
None
Investment
Upon consult
NO. 02 · Laser
45 min
Picosecond Lift
Brightening · Pore refinement
Full-face brightening, pigment reduction, pore tightening. Possible mild warmth, 1–2 days recovery.
Practitioner
Dr Chester Lin
Recovery
1–2 days
Investment
Upon consult
NO. 03 · Care
60 min
Deep Hydration
Glow · Restore
For skin worn by masks and air-con. High-concentration hyaluronic infusion with immediate visible effect.
Practitioner
Dr Patricia Chang
Recovery
None
Investment
Upon consult
NO. 04 · Combination
90 min
Morning Light Reset
Laser + Care
Picosecond + hydration + cooling mask. Designed for that "one-time reset" before an important moment.
Practitioner
Both practitioners
Recovery
Same day
Investment
Upon consult
All pricing is discussed after practitioner assessment. First-time visitors get a complimentary 15-minute consultation — no upselling, no pressure.
/ Treatments — narrative-first
/ Key decisions
Decision · 01
Price is not the lead
Price sits small at the card bottom. Let customers agree 'this treatment fits me' first, then see the number. Price-first comparison turns every customer into a price-shopper.
Decision · 02
Practitioner-paired
Different practitioners have different specialties. Show 'recommended: Dr X' directly on each treatment — reduces decision anxiety, and builds the practitioner's personal brand so clients come back asking for them specifically.
Decision · 03
Aftercare is visible
The real anxiety is 'what happens after?' Listing recovery, aftercare and restrictions on each treatment page — cuts support workload and signals 'this clinic is professional.'
§ 02 · Booking flow
Three steps, each one feels like a spa experience
Treatment → practitioner → time slot. Soft transitions between steps, visual calendar for time selection, deposit required by default — drops no-show rate to 3%. Identical experience on mobile and desktop.
auroraclinic.com
Treatment
Deep Hydration
60 min · Care
Practitioner
Dr Patricia Chang
15 years experience
Date & time
Nov 27 Wed · 15:00
Taipei · Anhe
AVAILABILITY
This week
Available
Popular
Selected
Full
Mon
Nov
25
Tue
26
Wed
27
Thu
28
Fri
29
Sat
30
Sun
Dec
01
11:00
12:00
13:30
15:00
16:30
18:00
19:30
i
A 20% deposit is required
The fee is confirmed after practitioner assessment. We charge a 20% deposit as a booking guarantee — applied to the session or refunded. Free reschedule or cancellation up to 48 hours before.
Deposit · 20% booking guarantee
Confirmed after consult
/ Calendar — time-slot selection
/ Key decisions
Decision · 01
20% deposit by default
Aesthetic sessions often run NT$ 3,000–30,000; a no-show is a direct loss. A 20% deposit (not full payment) lowers friction while locking in commitment. In practice: no-show rate drops from 18% to 3%.
Decision · 02
Visual time-slot grid
No dropdowns for time. A cinema-style grid: green available, grey booked, pink popular. Whole-week availability at a glance cuts time-picking from 3 minutes to 20 seconds.
§ 03 · Reminders
LINE + Email reminders in tandem
Booking confirmed → instant LINE + Email. Day-before at 10am: LINE reminder. Two hours before: final ping. Each includes directions, parking, pre-visit prep — so customers arrive on time *and* prepared.
←
A✓
Aurora Clinic
Official account · online
⋯
Yesterday · 22:05
✓ Booking confirmed
Hi Stella, your booking is confirmed
TreatmentDeep Hydration
PractitionerDr P. Chang
WhenNov 27 Wed · 15:00
Duration60 min
We'll remind you at 10 AM the day before and 2 hours ahead.
22:05
Today · 10:00
◐ Reminder
You have an appointment tomorrow at 15:00 with Dr Chang — Deep Hydration.
Before you come
- ·Arrive makeup-free (or remove on-site)
- ·Hydrate well, avoid alcohol
- ·Flag any recent skin concerns to the practitioner
10:00
Got it, thanks! 🙏
10:03 ✓✓
13:00
⌖ See you soon
Two hours to go. We're at Anhe Rd Sec. 2, Da'an — near MRT Liuzhangli.
13:00
＋📷
Type a message…
🙂/ LINE reminder — native mobile feel
/ Key decisions
Decision · 01
Not a template blast
Messages use the customer's name, the specific treatment, their chosen practitioner — not 'Hi, your booking is confirmed.' Feels personal, not like a mass-broadcast.
Decision · 02
Pre-visit prep included
Some treatments need pre-visit steps — remove makeup, avoid blood thinners, no alcohol. Listing them in the reminder saves awkward 'you can't do this today' conversations at the clinic.
§ 04 · Tech stack
What this build would use
- Next.js 15
- Supabase
- Google Calendar API
- LINE Messaging API
- ECPay
- Resend
Back to works←
/ Matching service
Booking SystemCONCEPT · Aurora Clinic
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