Web Design / 02

E-commerceE-commerce

Listing products isn't the end of the job. We design PDPs people actually want to buy from, a checkout that trims cart abandonment, and post-purchase email flows that bring buyers back. Add AI product recommendations and watch first-month revenue climb.

/ Timeline
4 – 8 weeks
/ Pricing
Custom quote
/ Ideal for
Physical products, subscription brands, food & beverage
§ 01 · What's included

What's included

Every engagement is built from scratch, not templated. Each item is tailored to your actual needs.

  • 01Shopify or fully custom (Medusa, Next.js + Stripe)
  • 02Local payment gateways + Stripe
  • 03Pickup, delivery, subscription
  • 04Memberships, coupons, affiliate
  • 05Add-on: AI recommendations, personalised home
§ 02 · Scenarios

Scenarios

Common use cases for this service — to help you size the scope and expected outcome.

Coffee subscription shop

Custom Shopify checkout + subscription + repeat-buyer email sequences.

Boutique retailer

Custom checkout + membership + cross-channel inventory sync.

§ 03 · Why "listing products" isn't enough

Most e-commerce bleeds money not from costs, but from these invisible traps

70% cart abandonment

Customers add to cart and leave. The usual culprits: checkout too long, too many fields, hidden shipping, forced signup. Every extra field costs you ~5% of orders.

Ads eat the margin

Paid acquisition gets you first-time buyers at 1.5-2× ROAS, on a good day. If they never come back, the unit economics never work out.

PDPs look like spreadsheets

Spec, price, buy button — nothing else. No story, no context, no "why us." Customers comparison-shop and end up on the cheapest alternative.

Support drowns in basics

"When does it ship?" "Can I return it?" "What size?" — asked 50 times a day. Ten minutes of support per question, two hours of waiting per customer.

§ 04 · What you get

A complete commerce system — not just product pages

E-commerce isn't a website — it's a complete loop of selling, collecting, shipping, and retaining. We deliver the full loop, not just the middle slices.

/ 01

Storefront experience

  • Home, collection, PDP, cart, checkout
  • High-converting PDPs (gallery, variants, urgency cues)
  • Slide-out cart + upsell recommendations
  • Streamlined checkout (minimum steps, minimum fields)
  • Member area (order history, tracking, wishlist)
  • Search + filter (price, variant, tag)
/ 02

Payments + shipping + invoicing

  • Local payment gateways (credit card, ATM, store)
  • Stripe / PayPal for international
  • Convenience store pickup integrations
  • Carrier APIs for home delivery
  • Automated e-invoicing
  • Real-time order status notifications (Email + LINE)
/ 03

Backend + growth tools

  • Product admin (CSV batch import)
  • Order management + packing slip print
  • Coupons, cart discounts, member tiers
  • Automated cart abandonment emails
  • GA4 + Meta Pixel + enhanced e-commerce events
  • Revenue / conversion dashboard
§ 05 · Timeline

From zero to shipping orders in six weeks

  1. Week 1

    Catalog audit + design direction

    SKU architecture, competitor review, visual moodboard.

  2. Week 2

    Design sign-off

    Home / collection / PDP / cart / checkout fully designed.

  3. Week 3–4

    Storefront build

    Pages implemented, RWD, product data structure.

  4. Week 5

    Payments / shipping / invoicing

    All API integrations, small-amount live tests, error handling.

  5. Week 6

    Launch + training

    Product population, load test, backend training video.

§ 06 · Tech stack

Shopify / WooCommerce / custom — we help you pick

There is no "best" e-commerce stack — only one that fits your stage. We recommend after looking at your product type, budget, and growth trajectory.

ShopifyDefault choice

Best fit for 90% of brand e-commerce. Checkout, payments, apps all out of the box. You sell, we theme.

WooCommerceLow budget / WP familiar

When budget is tight and the team already uses WordPress. No monthly fees, but you own the ops.

Next.js + StripeFully custom

Subscription, B2B tiered pricing, product configurators — logic Shopify can't handle.

綠界 / 藍新TW payments

What local customers expect: credit card, ATM, store pickup, LINE Pay.

KlaviyoEmail marketing

Abandoned cart, birthdays, post-purchase sequences. Free tier covers the first 250 contacts.

Microsoft ClarityHeatmaps

Free. See where customers hesitate on PDPs, where they bounce.

§ 07 · FAQ

You're probably wondering

  • Q01

    I already sell on Shopee/marketplaces — do I still need my own store?

    Short term fine; long term you need your own. Marketplaces charge 5-10% per sale, own the customer data, and train buyers to remember the platform instead of your brand. Ideal setup: test products on marketplaces, nurture repeat customers on your own store.
  • Q02

    Isn't Shopify monthly cost a lot?

    Basic plan is US$ 29/month + payment fees. Past NT$ 100,000 monthly revenue it's cheaper than marketplace cuts + ad spend. Below that, stay on marketplaces first — don't build a store.
  • Q03

    Can the checkout be fully customised?

    Shopify Basic only lets you change checkout CSS; full checkout customisation requires Shopify Plus (US$ 2,000/month, overkill for SMBs). If you genuinely need unusual checkout flows (B2B quoting, subscription upsell), build custom with Next.js + Stripe.
  • Q04

    Do you upload my products?

    We handle the initial 20-30 SKU upload (via CSV). After that, you get training videos. For larger catalogs (200+), we prepare an Excel template for you to fill and we batch-import.
  • Q05

    Can you do subscriptions?

    Yes. On Shopify via Recharge or Bold Subscriptions apps; on custom via Stripe Billing. Subscriptions need extra planning (cancellation flow, renewal notices, discount logic) — adds 1-2 weeks to scope.
  • Q06

    How does Taiwan e-invoicing work?

    ECPay/NewebPay Shopify apps include e-invoicing. You need to apply for an e-invoice track number from the tax authority first — one-time paperwork, we can guide you through it.
  • Q07

    What if orders spike after launch?

    Shopify auto-scales — no action needed. Custom builds use Vercel / Cloudflare + Stripe designed to handle spikes. We also train you on bulk order handling in the admin.
§ 03 · More from this category

More from this category

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